Which life cycle stage follows Introduction in the product life cycle?

Which life cycle stage follows Introduction in the product life cycle?

• A. Maturity
• B. Decline
• C. Launch
• D. Growth

Answer: (D)

After Introduction, the product life cycle moves into Growth. This is the phase where demand starts rising rapidly as more customers become aware and begin to purchase. Distribution broadens, retailers stock more widely, and the product gains solid market acceptance. Because sales are increasing, fixed costs are spread over a larger volume, helping profitability improve. With growing success, competition tends to enter the market, prompting more investment in marketing and product differentiation to capture a larger share. In short, Growth is defined by accelerating sales, expanding reach, and rising profits, which distinguishes it from the initial Launch/Introduction, the later Maturity when growth slows, and the eventual Decline when demand wanes.

After Introduction, the product life cycle moves into Growth. This is the phase where demand starts rising rapidly as more customers become aware and begin to purchase. Distribution broadens, retailers stock more widely, and the product gains solid market acceptance. Because sales are increasing, fixed costs are spread over a larger volume, helping profitability improve. With growing success, competition tends to enter the market, prompting more investment in marketing and product differentiation to capture a larger share. In short, Growth is defined by accelerating sales, expanding reach, and rising profits, which distinguishes it from the initial Launch/Introduction, the later Maturity when growth slows, and the eventual Decline when demand wanes.